Sorrel Rum Delivers What You Want
Ever wondered what happens when passion, tradition, and a little family magic come together in a bottle? Let me introduce you to Sorrel Rum – the game-changer for rum lovers everywhere.
We're not just another rum on the shelf. We're here to shake things up – literally and figuratively! Tired of the same old, predictable rum experiences? So were we. That's why we crafted something truly special.
Imagine a rum that doesn't just sit in your glass but tells a story. A rum that smells incredible, looks absolutely stunning, and delivers exactly the experience you're craving. Sound too good to be true? Not with Sorrel Rum.
Our secret? It's more than just a recipe – it's a generational treasure, lovingly preserved and now shared with the world by grandma herself. This isn't just rum; this is a family legacy bottled up and ready to be celebrated.
We believe rum should be fun. Exciting. Something that brings people together and creates memories. Whether you're gathering with friends, toasting a special moment, or simply enjoying a quiet evening, Sorrel Rum is your passport to paradise.
Every glass is an invitation. An invitation to experience something different. Something extraordinary.
"It Smells Gorgeous"
Jessica | Cambridge, UK
Cocktail Recipes
Tropical Fizz
Put Ice into a whisky glass.
1 Shot of Sorrel Rum.
1 Shot of tropical juice.
Pour ginger beer or cream soda.
One Love
Dash of grenadine.
1 shot of grapefruit juice.
2 shots of orange juice.
2 shots of Sorrel Rum.
3 shots of cranberry juice.
Shake with ice and pour into a daiquiri glass.
Watermelon Punch
1 shot of Sorrel Rum.
1 shot of raspberry liqueur.
2 shots of apple juice.
Blend with a handful of diced watermelon. Pour into a glass with ice.
Paradise Bay
1 shot of strawberry syrup or puree
1 shot of blue curacao
2 shots of Sorrel Rum
4 shots of mango juice
Free Try!
The next location will be
announced here, see you then!
A legacy in a glass, a bit of paradise experienced together!
About Us
What began as wanderlust—a desire to see the world beyond familiar horizons—blossomed into something more profound. Traveling across continents, savouring diverse cuisines, and experiencing the artistry of cocktails in different cultures ignited a passion that couldn't be ignored: the dream of opening a restaurant and bar that would capture these global flavours.
Then came COVID-19, bringing the world to a standstill. But within this challenge lay opportunity—a question that sparked innovation: "How can we bring joy to people during a time of such uncertainty and pain?"
The answer was brilliantly simple: ready-to-drink cocktails delivered directly to people's homes. The concept took flight, even earning recognition on BBC Essex Radio, where cocktail recipes and home bartending tips were shared.
Success followed quickly, with thousands of bottles finding their way to hundreds of homes throughout Essex and London.
But life, as it often does, brought change. As the world emerged from the pandemic's shadow, personal loss struck—the passing of a beloved family member shifted priorities and deepened connections to cultural heritage. From this emotional turning point, a new vision emerged: a premium sorrel rum that would honour legacy while creating something new.
Today, Bar and Boujee stands committed to expanding its spirits and cocktail offerings, with a future vision of establishing a restaurant chain. But for now, the brand embraces a simple philosophy that captures its essence:
"Sip, savour, repeat, boujee life complete."
The Crimson Soul of Caribbean Celebrations: The Story of Sorrel
The journey of the Rosella hibiscus flower reads like a vibrant chapter of Caribbean history itself—part struggle, part celebration, all unmistakably beautiful.
Born in the rich soils of West Africa, this crimson beauty made an involuntary voyage across the Atlantic during the dark centuries of the slave trade. Brought by enslaved peoples from Ghana and Nigeria in the 16th, 17th, and 18th centuries, the flower carried whispers of home across impossible distances. What began as a fragile connection to severed roots blossomed into a powerful symbol of cultural resilience.
Initially, the bright red drink made from its dried calyces represented bloodshed and sacrifice. But time transformed its meaning. Today, when Caribbean families bring out pitchers of ruby-red sorrel, they're pouring glasses of celebration, heritage, and joy.
The magic happens when the cranberry-flavoured dried petals are steeped in hot water, creating a deep crimson infusion that has become a cornerstone of Caribbean identity. Each island claims its own variation—some add ginger and cinnamon, others star anise or cloves, all completed with a generous sweetening of sugar. For those seeking an additional "spirit" of celebration, a splash of white rum transforms this cultural staple into something truly festive.
When this drink appears alongside steaming plates of rice and peas with jerk chicken, you know you've arrived at the heart of a true Caribbean gathering. In the background, the rhythmic clack of dominoes punctuates the air, music fills every corner, and laughter flows as freely as the sorrel itself.
What makes this drink truly special goes beyond its taste. When the sorrel comes out, something magical happens—barriers fall away, stories begin to flow, and people connect. In its deep red glow, you can see the reflection of centuries of history transformed into moments of pure joy.
This isn't just a beverage. It's a living tradition that continues to bring people together "in the most beautiful ways"—a liquid testament to how something born from a painful history can evolve into a celebration of life, family, and enduring cultural pride.
Why isn't the Sorrel Rum red in colour?
The distilling process is not like brewing tea; the white rum is twice distilled in copper, and the hibiscus is infused with all the other flavours to make Sorrel Rum.
What alcohol percentage is the rum?
This rum is 40% alcohol by volume and 70cl (700ml).
Can I try a taste of the rum?
We sometimes collaborate with establishments to offer taster sessions; the next date and location will be displayed on the homepage.
How much is the rum?
Our rum retails at £47. We deliver across the United Kingdom.